The world is amazing.
Once a day, Didu brings you a little more of it.
Free to try
Once a day, Didu brings you a little more of it.
Free to try
We call it a drop. One true story about the world, researched and written by us, about two minutes to read. Here's the one that went out today.
Why it matters
Two credible sources, checked before it goes out.
Tomorrow morning, a different one.
Every image is made for the story it sits with, chosen for what it says rather than what it shows. Some have a joke in them. Some have an easter egg.
That sharks are older than trees. That diamonds are a marketing myth. That Napoleon was taller than average.
The part that turns a fact into something you keep thinking about on the way to work.
No feed underneath it, nothing else to open. You read it, you close it, and the day is a little bigger than it was.
Drops from the last few months, exactly as they arrived.
Save the drops you love and they stay with you. A couple of times a week, a short quiz brings a few of those mornings back. Not to test you, just so the good stuff doesn't slide out of your head.
A little more of the world's wonder, kept, week after week.
The idea was Troels'. What if the first thing your phone gave you in the morning was something genuinely worth knowing? There are three of us building it now.
Troels
Copenhagen
Anna
Copenhagen
Anastasiia
Kyiv
Troels, in Copenhagen, has spent his career building companies and writing books. He's published several, including a bestselling thriller, and now advises companies on how to grow and adapt. Didu started about a year ago, in the garden over a glass of wine, with a question about what a phone could be for.
Anna, also in Copenhagen, spent close to twenty years in advertising before leaving to train as a nurse. She researches and writes the drops, curates what makes it in, and creates the images. She also gave Didu its name, from the question at the top of every drop: did you know? She and Troels have been together for ten years, and working on things together for almost as long.
Anastasiia, in Kyiv, is in her early twenties, and much of her adult life so far has been shaped by war. She designs the app itself, how it moves and how it feels to use, and cares more than most people would about building something calm.
Every drop is backed by two credible sources, checked before it goes out. Nothing goes out that we wouldn't want to read ourselves, and the images take hours each, because a picture that makes you look twice is doing as much work as the words.
We're early, so the people who join now are shaping what this becomes. If a drop makes you want to write back, we read every email at support@didu.app. And if there's something you think is worth knowing, we'd like to hear it.
Everything, for one price, forever unbothered by advertising.
365 a year, seven themes, never the same thing twice.
No feed, no scroll, nothing engineered to keep you there.
So the things you read stay things you know.
Save any drop, share the ones that surprise you.
Two credible sources behind every single drop.
Nobody is paying us to put anything in front of you.
Free to try. Right now it's $19.99 for a whole year instead of $29.99, which works out to about five cents a morning. Cancel whenever you want.
We live in a world that is genuinely astonishing, and most days nothing on your phone will mention it.
Troels Palshof
Founder, Didu Labs
Starts tomorrow morning. Free to try, no account needed.